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To
say that I've been writing ever
since I can remember may be an understatement.
Because although I learned how to speak
first, my love for telling stories --
and occasionally illustrating them --
came soon after. From the age of four, I
seemed to have a knack for letting my
imagination run wild, and I made it a
point to write down everything I could,
wherever I could and in the only way I
knew how. I can't necessarily say that
my grammar and punctuation skills were
up to par then, but I tried. I really
did. And I kept trying ever since.
By the time I got to college and began taking a journalism-based editing
course in pursuit of a
communication degree, something
else clicked: English was not my
first language, and yet it and
its proper use seemed to come
naturally to me. I was no longer
bored in class and more than willing to
pay attention. The words of my
professor -- a newspaper buff
who got offended by mistakes and
the misuse of the AP style guide
-- became personally relevant
and unlike anything else I've
studied in school so far; even
though I might not have realized
it
then,
that editing course forever
changed the way I thought about
and practiced the written word. |
As
most careers ago, mine didn't start out
the way I assumed it would. Creating
compelling content for an advertising
agency sounded brilliant on paper, but
the path of a copywriter wasn't one I
was prepared to take. Instead, I found
myself walking down a road more traveled
and, in my mind's eye, a bit more
hospitable. Before long, I became an
event professional for a series of
well-known hotel brands, learning and
growing in new and exciting ways, and I
haven't really looked back since. During
those years, communication became even
more important to me. In an industry
that prided itself mostly on customer
service, I wanted to leave a different
mark. So I tried to search for ways in
which I could speak up and make others
take notice of what I had to say. Tools,
resources, emails, presentations and
standard operating procedures -- known
to most hoteliers as SOPs -- had to look
great and sound even greater. And it was
up to me to help them reach their full
potential. So I wrote and proofread
anything and everything I could even as
the words of that professor I mentioned
rang in my ears. In retrospect, my
efforts may have seemed self-indulgent,
but they hadn't gone unnoticed. Minor
initiatives eventually turned into
meaningful projects and collaborations;
I found myself writing articles and
biographies for a compelling menu
magazine, spearheading an engaging and
well-received
monthly bulletin, enticing worldwide
travelers with original travel blogs and
rolling out various announcements and
collateral.
One
step in the right direction was all it
took for me to take my talents to the
next level. I could now combine my
newfound appreciation of hospitality
with my forever fondness for writing.
Shortly after joining the local chapter
of an international
meeting planners' association, I signed
up to serve as a content writer and
editor of a member newsletter committee.
Once again, I found myself in a place
where I could take something and
reinvent it, make it my own and release
it into the world. The newsletter was a
hit, bringing about the recognition I
had sought for so long and the
realization that the alternate career
path I had taken all those years ago had
been the right one all along. Even
now, after many years of learning,
growing and hoping to end up where I
felt I was always meant to be, I am
finally walking in the footsteps of a
professional marketer at a global hotel
brand, seeing the two paths of
communications and hospitality I've been
traveling for so long merge in ways I
could have never dreamed about or
imagined.
In
the modern day and age, it seems like
everything can easily be solved by
technology. But if you ask anyone who
can easily spot a misplaced apostrophe,
an incorrectly capitalized word or a
run-on sentence, he or she will tell you
that writing may very well have become a
lost art. Yes, the need for spell checks
is greater than ever, but so is the
search for writers and editors who care
-- and dare --- to stick to what they
know. Just like many of you, I know what I love,
and even though none of us can
anticipate where life takes us next, I am
also willing to take the
first of many steps to new
beginnings.
-Diana
Balakirov
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